Babita Devi is a coach, mentor and entrepreneur with nearly 30 years’ experience in marketing, strategy and business development.

Babita has worked in a diverse range of industries, including IT, life sciences, higher education, consumer goods and optics. She has lectured entrepreneurial marketing at Anglia Ruskin University and Lincoln University. Babita is an advisor to several organisations in technology, medtech and games and a Portfolio Advisory Board Member for Sure Valley Ventures.

She founded a tech startup in 2015, experiencing first-hand the challenges faced by entrepreneurs. As a strategy coach, Babita supports personal and business growth, to scale up high potential, innovative startups and SMEs through the Accelerate Programme at the Judge Business School – part of Cambridge University, Innovation Director for Oxford Innovation’s centre in Cambridgeshire and more widely across the UK, and as a Mentor for Barclays Eagle Labs.

Babita works with several networks focused on supporting female founders and entrepreneurs, as well as a connector, bringing together strategic partners and supporting and growing networks of innovators, thinkers and change makers.