Shirley Palmer is an award winning serial entrepreneur with a passion for supporting those with an entrepreneurial mindset. She runs two businesses, Shirley Palmer International, focusing on conscious leadership and mindset mastery and The Simple Series, a new business and brand born out of lockdown that supports entrepreneurs, SMEs, and startups to identify their why and to amplify growth.

Having spent almost two decades in private equity Shirley has a visionary approach with a strong can-do attitude. Resilience and tenacity are her two middle names with legacy a close third. She is a regular speaker and presenter at conferences and her work has been covered nationally and globally on blogs, podcasts, radio and television.

Shirley’s clients span the globe from the US, Canada, UK, Europe, the Middle East to Australia and have been in a variety of different sectors from business services, consumer brands, software and IT services and healthcare and education and real estate.

Shirley’s business The Simple Series was recently commended by Edwin Poots MLA, Minister of Agriculture, Environment, and Rural Affairs in Northern Ireland, because of the recent success of the rural businesswomen’s programme – The Seed Formula.